Sant’Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) -- Automobili Lamborghini has nearly reached the end of “The Epic Road Trip", an 8-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.
Developed in partnership with INVNT.ATOM™ and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences – including the opportunity to be one of the first to preview the latest Lamborghini model before it’s released to the public.
Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:
- Access to Collectors-only Discord community/channel
- Exclusive mobile and desktop wallpapers
- Centro Stile sketch from Mitja Borkert, Head of Design
- GLB file for Lamborghini consumers to experience in the metaverse
- An intimate VIP tour of the Lamborghini Sant’Agata headquarters
- Exclusive first look at the latest Lamborghini model
As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders. “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations,” says Christian Mastro Marketing Director of Automobili Lamborghini. “The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”
Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to “The Epic Road Trip” collectors who have purchased 2 or more NFTs across Drops 1 through 8.
In addition, all holders of the commemorative NFT will receive token-gated access to an exclusive, AMA-style session with senior Lamborghini executives discussing Lamborghini's past, present, and future.
The final drop of “The Epic Road Trip” begins March 20th - 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.
While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.
Photos and videos: #" Lamborghini: The Epic Road Trip “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60...